Why B2B and B2G firms Need Nordstrom Customer Service
Almost every B2C (Business to Consumer) organization knows that high-quality customer service is critical in today’s market. But many B2B (Business to Business) and B2G (Business to Government) firms fail to pay enough attention to customer service, this is a critical mistake. The B2B/B2G customer is also a B2C customer and expects the same service from their business partners - technology partners, marketing firms, real estate, consultants, etc. - as they get at Nordstrom. ...